Through talking to a few people it seems that Armada will only stock stores or online companies that agree to sell the skis at the price requested by Armada, which is the MSRP. Why is that? and will there be any way to find them cheaper? Thanks
It has to do with a few factors. First off, they do not want large companies that buy huge bulk then selling their products way below a certain price. This is done to retain product value in the market. To a new company, their defining period is when they first come into a market and price can lead to a quality perception. If Armada skis were selling for blowout prices, they would be percieved as either: not popular or crap. It is to protect the brand name and value that the manufacturer determines. 4 Frnt does the same thing.
the shop i work at isnt selling them this year, lowered cost for consumer raised cost for stores to buy bullshit
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I think it's great that they want to keep their prices higher. I think it really helps establish the brand as a respectable company. The skis really aren't that much compared to like Salomon, Rossi, and the Pistols and Madens.
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I never see new 1080s for anything less than 500 bucks....and this year the ar5s are 509 off of getboards, down 66 bucks from last years retail of 575. Only skis I see below 400 are older models. (except for k2s)
in the industry its kinda a joke when a company makes a ski for a certain cost and then says to the buyer for a retail store... these skis should sell for 1200 dollars...but you can go anywhere and find them for 499. its kind of a slap in the face to the name of the company right there. that is one reason that some companies are selling the skis for msrp...a not inflated msrp!
This is nothing new, Burton has done this sort of thing for years, though they may have eased off on it as late. Whomever was saying that it had to do with market perceptions was probably spot-on. While Armada is going to make their chi at wholesale when the shops do their buying, keeping the value of their product intact in better for them on the long-term as a start-up line.
'The money's in the medicine, not the cure!' Harvey
Saucerboy^, selling under MSRP is not a problem for the shop. MSRP is put in place then shops have a certain percentage they can sell under that. That is how they make the public think they are getting a good deal. Price points are put in place to protect the brand. Companies like Armada and 4Frnt are sold under a 'MSRP' but they cannot be sold for much more or less than the contracted pricing schemes.
well since armada and 4frnt sell out of everything they produce. (I think they still use old ar5 for warranty but not sale). They only have to reduce prices on demo or older gear, so if you can't afford it, buy it used. They want to be right on the line where they sell out every year and still make a profit. This way they get a better idea of how many skis to press and how many hoodies to make by keeping consistant prices, just smart business, minimal waste and all the sales success.
a monopoly would mean armada is the only ski company on the planet, and no other company makes skis.
monopolistic competition means that other companies can produce similar products, but theyre not identical. pepsi and coke would be examples of this. a similar prduct although not identical.
a public utility is an example of a monopoly, although heavily goverment regulated so youre not fleeced
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just wait little more for this season's........and..that's just type of marketing they are doing...they don't want skiers to think...armada as a cheap brand.....ha
Go ARMADA Go 4FRNT
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