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I think that a lot of the mixed reaction people have to this movie are a complete misunderstanding of the point.
Yeah, it's sort of supposed to be a "scary movie", but that's not really the point. The point is to use the standard scary movie tropes to create a metaphor for human sacrifice in modern American society - well, globally too (see how the Japanese one mimics the Ring or the Grudge), but we're mainly focused on the American one. The experience of watching a horror movie has become about as much violence and gore as possible that runs through a very specific set of tropes by which we celebrate the death of young people as entertainment. At this point you cheer for the villain in a lot of these movies. Cabin In the Woods is sort of blowing that up into a comment about how American culture has blown up that spectator sport into everything in popculture (i.e. look at how young starlets are destroyed by fame). The hidden cameras and heavily controlled environment (see drugs being used to increase sex drive) are a pretty obvious jab at reality TV and how "unreal" and artificial the situations and personalities are in that genre.
It's a "horror" movie only in so far as it needs to be a "horror" movie to achieve its point. And it's sarcastic and ironic because that's just Whedon's writing style.
