That site is crap. Almost every one of those logos was made by a random person, nullifying the entire joke. Even then, I'd rather see this type of design than the washed-out Generica you see everywhere else (Wal-Mart, GAP, Costco, etc.).
Oh look, graphic design is derived. Tell us something we don't know.
I think in ten years design will be whoring on the next set of trends, haha.
At least this "hipster" stuff is simple and relatively timeless, besides the damn "X" with the letters in the spaces, so it won't look totally stupid and dated ten years from now. I got a chuckle out of the website.
I find good design is all about subtlety. I like the ones that are more modest because they manage to jump out at you while remaining tastefully reserved. It's not like they're using obnoxious designs to catch your attention. This is probably why I hate just about everything from the 80's haha.
The "X" design and the vertically stacked helvetica stuff is really annoying though. I loved the crossed axes at first but now it's so overused.
Yea, some of them are "minimal," but the logos that are presented here are mostly examples of using design trends that have no specific function or any reason why they should be used to represent that brand. The X, the Rule, the circles, and type on the circular baseline, diagonal lines that don't really do anything, the updated "vintage" logo... these are all trends.
Minimalism is all about getting to the core of something, and when you're talking about it for the sake of graphic design, it's boiling a design down to the simplest solution that actually represents and solves the design problem of the project. Most of these logos are more complicated and the design of them has nothing to to with the brand. That's not having taste, that's poor taste. They are suddenly lost in a sea of other trendy badges, look like something that should be a t-shirt design, rather than a logo that represents a company.