I bring you Huckberry
What Is It?
Huckberry is one of those "sale" sites, similar to plndr, jackthreads, gilt, theclymb, etc. but heres the difference-
Huckberry primarily sells outdoor clothing and accessories, but does so with a sense of gentility and class, with a vague bit of vintage warmth. everything they sell, they know personally after experience and testing.
Instead of focusing on just the product, they do a write up about the company with each little sale, and brings the roots back to products.
a good product with reason is better than a random product with fame.