seriously though... aside from us "wasting" resources and our shitty monetary system with inflation and what not - we care so much about sports, the arts, and CULTURE because that is what truly defines us. Besides that - we are putting a shit ton of mental energy towards trying to figure out this "universe" of ours.
Our biggest problem as a skiing community? From my perspective, I will say the struggle to keep ski areas profitable, and therefor - open and running. Seams like skier visits are down, condo's aren't selling like they used to, and the whole model we created in the 90's just isn't working. There's no getting around the cost of ski gear or seasons pass's - it's called inflation and you can't expect a company to sell skis for less than their worth. That is more of a economy problem than a ski industry problem on it's own. No, our problem is how to keep ski areas from closing, and if we're lucky - how can we keep expanding current and create new ski areas in the future while increasing skier visits.
Also - one last point: In British Columbia at least, April is proving to be the best month for skiing year after year. The problem with that, is the ski hills all shut down early April. This year is a prime example of things starting later, and going later into the spring. We (the ski resort industry) need to re-evaluate what a ski season is in North America - one of the main hurtles with that is trying to convince the general public that skiing is still sick up on the mountain in April and even though it's warm, sunny, and green in the valley, maybe it's not time to grab the golf clubs just yet.
D-Rail Compton Ass Esq. The 3rd
what would shane do?