I'd guess 65% of the shots in an average ski movie don't need to be there. If people take a good hard look at each shot and ask themselves, what does this shot really bring to the table, How is this shot unique, and how does it make the movie better, things start getting interesting.
Sure, athletes feelings get hurt if they end up on the cutting room floor and sponsors get pissed off when their riders are left out and they're footing the bill for the movie... but come on guys... grow a pair and do some manly shit next winter if you want a part in a video.
I think a movie is much more memorable, aka better as a whole, when I say "holy fucking shit" after EVERY SINGLE CLIP for a half hour straight, vs a movie that's mostly forgettable, with a few good shots or segments sprinkled about over the course of an hour or more. Producers should be striving to make a movie where viewers will begin to remember every shot in order, in every segment, from start to finish after watching the video a few times. When you've got a movie that does this to the audience, you've made the best ski movie ever. It would be a movie that people will talk about for years to come, because they know and remember every single detail about it from start to finish.