Oooooh dear. Let's filter some of the bull from this.
Yes, the final wasn't great as far as football is concerned, but I would count someone taking a flying kick to the chest as at least something happening.
My real grievance though - no rivalries? Fuck off. Football has THE biggest rivalries in world sports. Have you never heard of football Firms? And a decade isn't jack shit.
Finally, the closing show at the world cup was fairly gash, but that's because people want to get on with the sport because it's better.
And American football is 60 minutes game time, yes. Interspersed by the teams trotting on and off the field and setting up plays. But maybe you like it cos your attention span can only handle 10 second bursts.
And to everyone else, don't even bother bringing up big hits, because if that's your argument, you should be watching rugby.