*He's so goddam marketable. Clean, good looking, blonde hair blue eyed charming European bloke.
*He works his FUCKING ASS OFF
*Pro model endorsements (skis/helmets/goggles etc)
*Competition wins (there's been a lot)
*Family money (theres a lot from what I've heard)
*He's a racer and in the olympic team (lot more money than newschool skiing)
*Ski movie appearances (pretty small contributor)
All these things add up. And money makes money.
This is my signature.