Nope its not going to compete against the Panasonic AF100 4/3".. The sony is directed towards the consumer market. From philipbloom.co.uk :
"It’s AVC-HD and is based around the new APS HD CMOS EXMOR sensor which will be in the new still camera hybrids NEX 3 and 5. Other than that and it’s availabilty late Autumn this year we know nothing morethan that…"
To bad its only 30P.. But its definetly a step towards the right direction!