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Ski Area Market Research Project Final Paper

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AndrewZ
Posts: 759 - Karma: 36
http://homepages.wmich.edu/~a5zuehlke/marketresearch.pdf

As a final project for my undergraduate studies at Western Michigan University I put together a a market research project at Bittersweet Ski Area in Southwest Michigan. The report is kinda boring as it is all quantitative and really heavy on statistics. But, it still did end up with some pretty interesting results.

So, if you have any interest in the market of a midwestern ski area, happy reading!

Apr 26 2010 9:07PM
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pinguman
Posts: 185 - Karma: 302

nice work. i read about half of it (spread out not only the first half) and its pretty good, maybe a tad obvious, but hey, whats obvious to me as a skier may not be obvious to the rest of the world.

Apr 26 2010 9:22PM
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AndrewZ
Posts: 759 - Karma: 36
Thanks, yeah a lot of the information is really just common sense but at the same time its good to see that because it reinforces the legitimacy of the sample population. Market research reports are funny in that they are really boring and repetitive.

In reality the vast majority of readers will just look at the executive summary, the recommendations, and some of the figures.
Apr 26 2010 9:31PM
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