My first sponsor was a shop. A shop can open so many doors from you. First, being that you are not from a busy hill and or dont make too many edits, your worth to a company or rep might be lower than for some kids out west or at busier hills/areas. with a shop sponsorship it opens up all product, head to toe (better than most companies can offer). from there, relationships can get established with ski companies, meet your local rep of the ski company you ride ect.. your shop can vouch for you or if a rep is looking for a rider... everything is about networking. meeting the right people ect.
2 things to keep in mind as a regional athlete. 1. promote the company & get sales. being that regional athletes arnt going to have travel budgets your main goal is to get kids stoaked on the product you ride. bottom line, you want other kids to buy the product you are riding. 2. stay loyal, nothing more turns reps or companies off than kids just looking for free product. if you are switching companies every year, it hurts your chance of getting hooked up and throws out a mixed message as to why you ride product. "because it was free" is probably the worst answer you could give.
I would write maybe a paragraph or 2 telling about your skiing past and why you want to ride for a shop or company. i would include a rider resume (pics, vids, comp results, current sponsors).
pm me if you got more questions