I agree that the "spin to win mentality" needs to go... but it seems the OP is criticizing the creativity of the features (i.e. the Red Bull jib course)
that being said, skiers are "uncreative" becasue you (the OP) aren't looking int he right place, the man running JOSS isn't exactly a jib wizard. Jon is the quintessential big air skier, not an urban skier. One look at a Trtaveling Circus episode and I'm sure you'd change your tune.