While in the past, Nike was able to sneak some pretty terrible things past the consumers to make an extra buck, it simply cant work like that anymore, as the world is far too connected for things like that to get by. Therefore, in order to dominate the market, you have to do things right, and Nike definitely has. Ive been wearing the same pair of cheap 30 dollar 6.0s as my daily drivers for over 2 years now, and they look practically new. So while at one point I swore I would never own Nikes, they have def. turned things around, and have won me over.
And back to the quoted post^, your soooo right. why do you think the new full tilts are based off some eastern european knock off? because they are cheap, and making ski boots is INCREDIBLY expensive, and full tilt doesnt have the budget to go all out yet (props to them tho for doing what they can, and for bringing back a classic, thats def. not intended as hate). I'm an industrial designer, and lemme tell you, the tooling that goes into a BASIC injection molded part usually starts about 40-50 K. now, when you factor that into a fairly large and complex part like a ski boot, which requires multiple actions for the removal of the cores, your looking at a price in the hundreds of thousands, per mold. Now, multiply that by a full size range, and your talking about a multi-million dollar investment, JUST for tooling.
While in one sense, it could definitely hurt hardcore ski companies if a company like Nike entered the game, it could also definitely benefit us, as they would certainly be able to bring to market some crazy new shit, that smaller companies just dont have the $$ to develop, or the $$ to RISK attempting to develop. and really, while it could be viewed as a "takeover" of a core sport, it would also mean that we've blown this shit up into something thats worth Nike getting into, and that, as an industry is a success. And if you dont like that, stop being a badass skier, and actin thug as shit, cause thats what sells, and is whats cool, and thats whats made this sport grow so fast.
If nike enters the ski game, I say pat yourself on the back, cause we made it this shit what it is today, and that would be a HUGE win.
Member Since November 5th 2001
Member Number 2783