Is that the dog who also skateboards? Dog is so chill. Always has a huge smile and his tongue just flapping in the wind. Reminds me of my pooch when he gets in the back of a pickup just loving life.
x-games though? I don't think this dog would want to see his sport commercialized like that. He's obviously doing it for the love of the sport. It's all about the progression of dog snurfing and I don't think the dog snurfers want to see their sport move in that direction.
but on the other hand it would expose the sport to the mainstream canine population. Commercialization is not always such a bad thing. As long as the dog snurfing industry remembers it's roots and does not loose touch, I could see this being a good thing. So it's really a tossup