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Reasoning for Price of middle Clothing

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MiddleClothing
Posts: 9 - Karma: 11
I've been getting allot of feedback about the high cost of my base layers.

1. The clothing is made on Canadian soil, so I am stuck with paying standard canadian wages (witch I believe is a positive- keeping jobs within canada to canadians) also this means that the manufacturing quality will be at a higher standard.

2. The fabric used for the clothing extremely high quality so the shirts will perform as odour absorbent base layer. also the fabric is from a canadian fabric company.

If I could sell my clothing for less i would, but I will never lower the quality of my products or lower the standards i set to save a couple bucks.

Dec 17 2009 12:45PM
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Sveetski
Posts: 572 - Karma: 22
Yer theres no point buying unique products like these if there made in china with everything else
Dec 17 2009 12:50PM
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JakeC
Posts: 2160 - Karma: 101
60 for a tee is pretty ridiculous.
Dec 17 2009 1:01PM
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GNARBARSTAR
Posts: 639 - Karma: 16
i think  the price is quite resonable for anything with a base layer material, i had never heard of your company before, but the stuff looks great, i've been looking for something with baselayer propertys that you don't look like a tool walking arond the bar at the hill
Dec 17 2009 1:02PM
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MiddleClothing
Posts: 9 - Karma: 11
The average online base layer cost is about 50-60 dollars canadian.
Dec 17 2009 3:50PM
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Beepboop123
Posts: 691 - Karma: 90
this stuff is gay as fuck and way overpriced go with jiberish not this
Dec 17 2009 3:53PM
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ski@jaypeak2
Posts: 2800 - Karma: 394
Dec 17 2009 3:58PM
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dangerdad
Posts: 2228 - Karma: 317
you must have have a clown in your marketing department.

If you are going to market to an elite, older, better paid group of people like Patagonia or Ibis does, then you can absolutely change that much money and they DO. They have a $100 base layer top.

But you sir are marketing to a group of poor kids on NS. Yes some people parents do buy them stuff, but the majority of kids on here would not and do not have the funding.

The really key problem with your marketing is that you close are inherently hipster-esque. Hipsters love grimy, cheap, second hand clothes. They want to be original, so they go to thrift stores. Your product won't even sell in the market its style is geared towards.

I am sorry sir, but you need to seriously rethink your product and customer base.
Dec 17 2009 4:33PM
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umbralegio
Posts: 26 - Karma: 10
Dont really understand all the hate coming, but..
I actually can live with the price.. I dont think it looks gay, i like the idea, really.
Dec 17 2009 5:14PM
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dangerdad
Posts: 2228 - Karma: 317
fixie w/ a trust fund
Dec 17 2009 5:58PM
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mattb912
Posts: 3078 - Karma: 194
$60 for a regular t shirt? you serious?
Dec 17 2009 6:47PM
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Piste.Off
Posts: 11586 - Karma: 1,861
my problem with it is that you buy an $80 arcteryx base layer or something, you know its going to be a quality product. since you guys are not quite proven yet I can't spend that much. but i see you can't really do anything about that yet. being a new company with no outsourcing must suck
Dec 17 2009 6:56PM
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smuggs
Posts: 6561 - Karma: 1,373
email independentgeartest@gmail.com

they will review your gear honestly and put it up on their soon to be site with pictures and video and anaylsis.
Dec 17 2009 7:03PM
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Squid.
Posts: 1904 - Karma: 23
^^that video is so gay

and btw, you don't have to explain your reasoning. your shirts are too expensive and nobody on this website will buy them. when you buy a base layer from a company like arcteryx, you know that you're gonna get a quality product.

I'm sorry if this shoots down your life dream, but you aren't going to succeed. new companies which start such as FD, saga, or EC listen to what their market wants. Seriously, ask David about all the R&D which went into making FD suits. In the end, he has a product that people love and spend money on. You aren't listening to what people want, therefore you aren't going to sell anything.

i hope i'm wrong, but this is what it seems like so far
Dec 17 2009 7:15PM
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tokidokidopeness
Posts: 30 - Karma: 14
what you sell looks very good. At a price of 35 i owuld buy it ... your price isnt a NS price but rather a snobby mama's " lets go skiing and have some wellness" deluxe holiday price :D

go and produce in china ... at least people will buy you stuff then :D hf gl


PS: stuff like that is usualy concidered before u sell/ introduce / open a product/company
(i know owning one ) cheers !
Dec 17 2009 7:18PM
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holyDINOSAURS
Posts: 7038 - Karma: 639
....serious?
Dec 17 2009 7:29PM
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MNS
Posts: 5386 - Karma: 3,241
it would probably be smarter to make normal quality clothing that fits nice with cool designs (like jiberish), get  a bunch of kids hyped on your company, AND then present base layer expensive high quality stuff, while keeping your normal quality stuff.

people on here will only spend 60$ on a shirt if its a proven name, pros wear it, and its cool. i've never taken a business course or anything. im just saying from a customers POV i would never drop 60$ on a base layer from an unknown clothing company, when i can go to a local sports shop to buy a baselayer from underarmor for cheaper.
Dec 17 2009 7:29PM
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tokidokidopeness
Posts: 30 - Karma: 14
/This !
Dec 17 2009 7:32PM
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Beepboop123
Posts: 691 - Karma: 90
yeah jiberish is quality and actually worth your money, i know its not a baselayer but its dope and you dont look like a flamer wearing it unlike this middle shit or whatever. i mean 60 dollars for a tight tshirt with a pocket im sorry thats not worth it at all and do we really know if its waterproof like they are claiming? i would go with known name brand baselayer but just my opinion..
Dec 17 2009 11:03PM
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I_liketobutter
Posts: 2664 - Karma: 997
i like the idea, i like that its made green, w/ green materials. i dont have the money for something like that, i wish i did. you website is super legit, clean, and very organized. people need to realize that going green is not going to be cheap at first, eventually it will become cheaper. its thousands of kids buying under armour and stuff from dicks sporting goods that is making great pieces of clothing like this cost more and more.

-good luck
Dec 17 2009 11:26PM
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dbchili
Posts: 2555 - Karma: 1,657
good post

i actually like the stuff too, more so the long sleeve cause its a legit base layer, however not too big on the colors. 60 bucks doesnt seem that bad for a base layer, burton or any other company will run you around the same and you know their shits made in china.

I thought it was a pretty good pitch and if it could get to my door for around 60 to 70 i would absolutely consider.

Good luck man
Dec 18 2009 12:09AM
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SEABURN
Posts: 4859 - Karma: 2,751
I respect what you are doing. You have an awesome product, with a unique mission. But our demographic just WILL NOT drop that kind of cash on a tee. Did you ask around at some local hills to see how shreders responded to the product/cost? I feel like a little bit of market reseach would have gone a long way w/ Middle Clothing.

I know base-layers often cost upward of 60 dollars, but me personally (20yr old pothead ski bum, your demographic)... I'd never drop that on a base-layer unless it was merino wool w/ a quarter zip and thumbholes. (or some kind of awesome synthetic from Arc'teryx or something) I went to your website to find what your product actually is made of, and all I found is what you keep telling NS, "it's organic, and canadian!" What exactly is all this money going to? As a consumer, I want facts as to what I'm buying. How is this more breathable? Did you move some seams around to make this more ergonomic? Why should I buy your product over another companies? Middle Clothing seems a little too artsy and vague to be taken seriously as a technical gear manufacturer.

you have a typo on your "about the product" page too


Dec 18 2009 2:36AM
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dangerdad
Posts: 2228 - Karma: 317
good points here.

I forgot to add that I honestly have no idea what your product is. What is it made of? How is it made? What your technologies? Do you have any reviews of your product?

You should either reconsider your product or realign your market.

This thread is brutal btw, sorry about that. Just some honest opinions.
Dec 18 2009 7:24AM
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Shewlur...
Posts: 5046 - Karma: 940
this.

nevertheless, good luck to you guys.  hope you guys do well. 
Dec 18 2009 7:37AM
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Squid.
Posts: 1904 - Karma: 23
Middle should have made a thread like this BEFORE it started. It would have helped a lot
Dec 18 2009 8:32AM
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vincepru
Posts: 5474 - Karma: 17
instead of trying to sell to US. take your stuff to an artsy fartsy hipster boutique in chicago.
Dec 18 2009 9:48AM
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lebowski
Posts: 212 - Karma: 11
if you were to create a market demand schedule for your product you would realize that not many consumers are willing to purchase your product at such a high price on NS. You have to realize that your not dealing with a monopoly here there are many other companies that are offering a similar prodct to yours. In order for you to be successful you have to offer a unique product which has a high demand such as tall hoodies and tees for cheap prices.
Dec 18 2009 10:48AM
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kthnxbai.
Posts: 2847 - Karma: 179
i just saw their banner come across the top.  curiously clicked it to find 60-70 for a base layer. whoa.  came back to NS searhbarred it and found this hah.  while i love the green aspect of things, i wont be able to afford that stuff now even if i wanted to wear it.  good luck tho.  this thread is full of sad.  some of you are ruthless.

kthnxbai.
Apr 20 2010 12:32AM
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prontocuts.com
Posts: 5244 - Karma: 42
american apparel hand makes their stuff in LA, and t shirts are like $4 wholesale


shrug
Apr 20 2010 12:59AM
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grambo
Posts: 1125 - Karma: 93
The problem is most skiers on NS are kids that don't see a problem with wearing oversize cotton t-shirts to ski in, even when they get soaked and re-freeze on the lift (not to mention look like complete morons). You aren't going to sell tech layers to these idiot kids, they would rather save the money to spend on outerwear to try to compensate for their lack of skills.
Apr 20 2010 7:34PM
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-ShredTheGnar-
Posts: 2038 - Karma: 111
Id never heard of you before this thread. But your stuff looks sick.

Have been looking for something like this for while. One question though what are the size specs? Can't find them on your site.
Apr 20 2010 7:41PM
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-ShredTheGnar-
Posts: 2038 - Karma: 111
Doublepost.... Found the size chart. my bad.
Apr 20 2010 7:41PM
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skia4life89
Posts: 2400 - Karma: 172
wow anybody who wud pay/charge 60 bucks for a ugly tshirt is retarted. who cares if its made in Canada. even jiberish tees are only 30.
Apr 20 2010 7:53PM
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-ShredTheGnar-
Posts: 2038 - Karma: 111
yes but are Jibberish ts made from baselayer material... Nope.
60 bucks is reasonable for these ts
Apr 20 2010 7:55PM
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CCampbell-A1
Posts: 264 - Karma: 13
And at that, I still have no idea what "base layer material" is. Wool? Polyester?
Apr 20 2010 8:16PM
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AndrewNZ
Posts: 477 - Karma: 13
Much respect.. people dont realise the cost that goes into producing something on a smallish scale.. Sure you can get a tee for 30 but that is by a big corporation..
I respect Costs for value
Apr 20 2010 8:26PM
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Jamestown
Posts: 4002 - Karma: 51
I lol'd.
Apr 20 2010 8:28PM
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Goosefiends
Posts: 1095 - Karma: 2,715
yeah, your trying sell organic $60 baselayers to an incredibly cheap group of kids, and also , you have no riders to endorse your product, and like someone said before, most kids are fine with freezing their asses off with a $7 cotton tall t as long as they look thug. I think you should lower your prices and make way taller, less artsy stuff if you really want to sell it to this kind of crowd.
Apr 21 2010 12:06AM
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-ShredTheGnar-
Posts: 2038 - Karma: 111
I think there are enough people on this site that understand what this product is... If your willing to fork out 30 bucks for Jibberish....
you should be willing to throw 60 bucks for something that actually works in a skiing enviroment.

but you are right... a majority of people on this site don't have a clue what a base layer is. Im stoked on this product though.
Apr 21 2010 12:15AM
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skia4life89
Posts: 2400 - Karma: 172
my god i hate people that say that you need these expensive layers actually while skiing. On cold days you wear a jacket, on cool days you wear a hoodie, and on warm days you wear a long sleeve tshirt or a tshit, and guess what... ITS FINE. We are not mountain climbers or people who spend months at a time outdoors. We are skiers who ski in the park and pow for a couple hours aday. Who the hell would want to spend $60 on a ugly as long sleeve t just bc its got some base layering to it? I know i wouldnt. Maybe if the thirts graphics were made of real gold i could understand. But to charge that much is rediculous. Im sorry. Im sure you have alot of sick ideas for a company, but for me and many others, these prices dont work for a part time dishwasher. Hell even if i was a ceo of a company i wouldnt pay that much for a tshirt.
Apr 21 2010 9:27AM
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kthnxbai.
Posts: 2847 - Karma: 179
in the nicest way possible, you are an idiot.  spend a day hiking or skinning out in the BC you cant just wear a jacket, hoodie, or a longsleeve.  You need to have base layers under your jacket.  If you sweat in cotton it will not keep you warm at all.  I guess if you don't/can't work for turns at all and ski lifts all day you could just wear a jacket, but there's a lot of people that don't just do that all day and require other gear.
Apr 21 2010 1:36PM
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Big_Spence
Posts: 16177 - Karma: 4,352
haha $60+shipping for a fucking t-shirt?
am i getting trolled right now?
Apr 21 2010 4:04PM
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skia4life89
Posts: 2400 - Karma: 172
my thoughts exactly. who gives a shit if i wisks aways mosture or what ever. end of the day its still a freaking tshirt.
Apr 21 2010 4:11PM
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Scrambles
Posts: 2270 - Karma: 63
well when comparing it to this at 150$:Click for larger imagei think it's worth it
Apr 21 2010 6:21PM
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