The ultimate prize in skiing has arrived. Seth Morrison will give one skier the gift that keeps on giving. That winner will never have to beg, borrow or steal for their new boards again. Say it to yourself: "Free skis...for life."
This January, Seth will escort five winning golden ticket holders through the K2 factory to determine who is ultimately worthy of this grand prize. "This is your chance to live like a pro," quips Mr. Morrison.
"Seth came to us with an idea that would bring some fans up to the K2 headquarters, sort of like Willy Wonka style, for a grand prize of some sort," says K2 Marketing Director, Mike Gutt. "Free Skis For Life seemed pretty much like the ultimate prize from our perspective. So we went for it."