You have buying power

Let me start by saying I don't have anything against snowboarding, or skiers that wear snowboard outerwear. 

As far as I know Peter Olenick, Ian Cosco, Mike Riddel, and Tom Wallisch currently do not have outerwear sponsors.  Maybe they have deals now or are working on them but that doesn't change my point.  Snowboard movies have bigger budgets than ski movies, cough thats it thats all cough.

When you buy snowboard outerwear you are supporting snowboard brands which then supports snowboard teams and movies.  If your looking at getting some new gear please check out brands that support the skiing.

Here's a list in case your looking around for some new outerwear and are just looking for some ideas.  This list is by no means all ski outerwear brands either.

http://www.sagaouterwear.com/
http://www.lethaldescent.com/
http://www.oakley.com/catalog/apparel/technical-outerwear
http://www.orage.com/
http://www.hellyhansen.com/products/filter/activity=Snow
http://www.ridedna.com/
http://www.spyder.com/Collections/Mens/Venom/
http://www.sessions.com/
http://www.salomon.com/us/#/ski/ski-wear
http://www.armadaskis.com/product/outerwear/index.php
http://www.cross.eu/site/products/default.cfm?areaID=32
http://scottusa.com/us_en/category/7672/wintersports
http://www.sweetprotection.com/#/snow/outerwear/

Support your sport