Warren Miller Entertainment (WME) filed a lawsuit against Level 1 Productions seeking to stop Level 1's intentional misuse of WME's registered trademarks to promote its latest film release.
Beginning with the pioneering work of ski and film icon Warren Miller, and for the last 20 years under WME's stewardship, WME has invested significant resources in the development and preservation of the Warren Miller brand. The careful and creative use of that brand, and the annual Warren Miller ski films that form the centerpiece of WME's business, have played an integral role in establishing and defining the ski film industry. Under the trademark laws, but even more critically under a common sense of fairness, WME believes it imperative to retain control of the use of the Warren Miller brand.
WME will continue its longstanding support of the ski film industry and its affinity with the community of outdoor enthusiasts, and to assure its fans and followers that the regrettably necessary legal steps taken will not adversely affect WME’s support of, and collaboration with, independent film companies and filmmakers.
- Warren Miller Entertainment Feedback
intentional misuse? Fuck that, fuck WME.