Salomon. i know people dont like them but they put so much money into the sport and sponsor so many rippers. they sponsor tons of movies and really have revolutionized skiing
actually the CORE of the ski business is exactly the opposite.
Atomic, Salomon, Rossignol, etc... are the companies driving the ski business. these companies produce pricepoint equipment that is easily affordable for your average joe that wants to get his family into skiing. without those big companies, i can guarantee none of you would have ever been put onto a set of skis.
the small companies appeal to no one but park skiers that want to be different (to be like every other park skier). they don't provide affordable product and those that do have lower priced gear often do not provide retailers with enough margin to make carrying their product worthwhile. if they were the "CORE" of the business, their product would be a lot more accessible than strictly online for the vast majority of skiers. i'm not saying there is no place for these brands but you seriously need to stop calling them "CORE" companies.
that is all...
You are joking right? Oakley has gone so corporate/mainstream the last couple of years. Sure they support the ski industry, but they are all about selling sunglasses to Bubba in Kentucky and sponsoring shit like volleyball and sailing. That is not core