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they are "marketed shorter" because K2 measure the way every brand should(that is tip to tail no slack after being pressed). They measure all their skis like this. Armada measure their Park skis(ar6/thall/PC/arv/etc., I think anything but ARGs which are 185 along base and JJs which are 183) like this too. I think all ON3Ps are measure like this. My Coombas(188) are 188 from tip to tail, and ~193-194 along the base. 169 hellbents will ski much much much much much shorter than even a normal 169. silly.