I think it looks sick. As far as I know no one I know has had the chance to try it out so I've no idea if fits nice and holds up. Armada say it is really durable though. Plus Armada's skis are bombproof so I think the outerwear will be really sick looking as well as really tech.
I had a chance to see the line a while back, and their outerwere were dope. Definitely the first ski clothing brand that the snowboard side of our shop wants to wear. I would say that it is as solid of a line of clothing as Burton AK. They're utilizing materials like Riri zippers, eVent fabric, and the styles are pretty fresh. Pretty excited for it.