You think the Double Pits to Chesty Ads Are Invasive?
New York Times Home Page:
Face it, ads on the net are going to be more and more integrated in the content. It has to happen because of programs like ad block pro. So before bitching about the double pits to chesty ad think that at least they aren't taking over the home page of NS like this.
I find this issue completely fascinating. The fact of the matter is that online advertising needs to take some steps in order to match the exposure that people get from traditional media.
The funny part is that in traditional media, its unreal what people accept. Look at any magazine... its almost 50% advertising. Look at a TV show, 1 hour show is actually only about 40 minutes long.
Compare that to the screen you're looking at right now, you've got a 728x90 banner at the top, one 215x215 axe sponsor logo, and a 160x600 tower ad at the right. Thats it!
If this was a magazine, half of the screen would be advertising, or every two page refreshes would take you to a full screen ad.
If it was a TV show, then for every 10 minutes of usage of NS, you'd have to sit through 3.4 minutes of commercials. Imaging that? You'd be browsing ski gabber for 7.6 minutes, then you'd sit through SEVEN thirty second commercials.
That mac ad is pretty badass. I like that its silent to start, and you click for sound. Its a LOT of real estate though, I mean if we did that on the homepage we'd have to get rid of the video of the day. And that isn't an option...
Things like pre-roll videos are great for advertisers, and I feel like if we can get the frequency issue dialed it will be a good middle ground. We've got some other ideas that we're working with that are large ads but not as intrusive on the content as that apple one.
Really websites are in a pretty damn experimental phase. Adverting is heading online, which is a huge area of excitement for all of us, as there's so far we can go, but there's no real standards or solution for what works.
The next few years are goign to be very interesting for the internet, as we all fight for a business model that works.
As always, your feedback - no matter what it is - helps us shape the future of the site in this respect. Hopefully we can develop a balance thats good for you, and good for the advertisers.