50 Cent claims in a Federal lawsuit that the burrito slingers stole his identity by encouraging him to change his name to 79 Cent, 89 Cent, or 99 Cent as part of a less-than-a-dollar-menu promo. While he doesn't address the total idiocy of the campaign in the suit, Mr. Cent does claim he wasn't told about the ad until he heard about it in the news -- whereupon he totally disavowed it.
The ‘In Da Club’ singer, whose real name is Curtis Jackson, is asking for over $1 million in damages from Taco Bell. The fast food company had previously asked 50 Cent to change his name to 79 Cent, 89 Cent or 99 Cent to promote their new value menu. Schlagworte
50 Cent Taco Bell law suit value menu The suit reads: “Taco Bell traded on the name of the world's biggest hip-hop star to draw attention to its new, hip-hop-based advertising campaign, and thereby generated massive publicity for its business.” Taco Bell President Greg Creed wrote a letter to the singer earlier this year, promising to donate $10,000 to his favourite charity if he agreed to change his professional tag. He wrote: "We know that you adopted the name 50 Cent years ago as a metaphor for change. We at Taco Bell are also huge advocates for change. We encourage you to 'Think Outside the Bun' and hope you accept our offer." 50 is said to be upset that his fans are accusing him of “selling out” by agreeing to promote the brand’s value menu, not realising the adverts were unauthorised