(top) pros really understand light alot better usually. case in point = flashes. maybe ams just can't afford them, but pros really know how to use flashes well. when ever you see a real bad ass, almost fake/surreal looking pro shot, its with a flash. i totally feel you on this one, nomen, but the TOP pros are really on another level. plus i think some shots in mags now are from "ams"
case in point : gunder know how to use a flash
(kind of an unfair example cause it so badass)