how many rider/ small time ski apparel and ski companies do you think the industry can handle? obviously the rider owned ski company idea hasnt come too far and there is room for more and improvement... but it seems like everyone and their crew and their friends all have websites or video production companies with logo-wear, or just straight up clothing companies. i've kind of thought aobut doing it, but it seems that there really wouldnt be any support for just another company. so i guess im also asking when people are going to branch out from selling all the same products?