Seriously man. Who the hell buys anything besides 100 proof SoCo? I had no idea they even manufactured such a worthless product.
I don't care how many variations they have besides the black label, but you are right about me and most liqueurs. I don't see why anyone would buy a 35 (or 42) proof drink. Just mix the damn thing if you can't take it straight, it is better than shooting pussy shit. Add 58% less 100 proof than you would 42 proof, and you don't waste your money. I guess some people like to take shots of low alc content drinks because they can't handle the real stuff and still want to take shots anyway?