Atomic USA is pleased to announce the addition of Chris Benchetler to its team of athletes. Chris is a world renowned skier, who over the past several years has established himself as one of the most innovative and hard working athletes of our time. He has been featured in several magazines and feature length ski films including garnering the closing segments of both Warren Miller’s Playground and Poor Boyz Production’s Yeah Dude. He can also be seen on the cover of the current Photo Annual Issue of Powder Magazine.
When asked about why he chose to sign with Atomic, Chris said “I have been in the industry for a few years now, and the opportunity to be one of the primary international spokesmen for a leading ski company is something you just can’t pass up. Atomic is well known for creating the most technologically advanced ski equipment and I have the opportunity to be an integral part of the design process for a new ski, sharing my passion for skiing, and new technology.”
Atomic USA Marketing Director Jordan Judd adds “I am ecstatic to have Chris join us. He brings a fresh approach and style to skiing that will add huge value to our program. He is a true professional and a hard worker and I am stoked to have him involved with our company both on the athlete side, where he will be traveling the world gathering amazing imagery, and on the product development side, where he will help us continue to develop the world’s highest performance skiing products.”
stoked for benchetler to be on the team...and they didn't really drop all the canadians, what they did was give them to the canadian marketing guys...who are fucking retarded so i dunno whats going to happen
why do people need to argue anymore? ced's description is perfect. i think some people that aren't good enough to actally pretzel just want it to be easier so can say they can do them. i just cant, yet.
I dont know about what is going on with Charley but I wasnt really dropped, the internationnal pro and amateur team as it used to be is no more.
The local guyz are supposed to take care of the canadian riders.
We'll see what happen next.
that gay if they really dropped Ced, i dont think he was asking that much from atomic and deserved lot more in my mind. This guys have been killing it for so many years and had almost nothing. prop ced , hope u get something good in the future.
ive always hated atomic ever since i went through 4 pairs in one season when i was like 14. i wish he went to an independent company, but then again i think everyone should go to an independent
"In rode the Lord of the Nazgul. A great black shape against the fires beyond, he loomed up, grown to a vast menace of despair. In rode the Lord of the Nazgul, under the archway that no enemy ever yet had passed, and all fled before his face.
All save one. There, waiting silent and still in the space before the gate, sat Gandalf upon Shadowfax : Shadowfax, who alone among the free horses of the earth endured the terror, unmoving, steadfast as a graven image in Rath Dinen"
seems like a very very strange decision for Chris Benchetler. All I can imagine is Atomic either offered him a significantly higher amount of money than K2 or unlimited pro ski options. Sucks that K2 lost him; they were stacked.
as if every comapny isnt gonna come out with a rockered ski now anyways...in reality volant did it first with the saptula haha, jsut not nearly as sick as the hellbent, and now people see how dpe it is