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i'm pretty sure most people on this site if put in the position would do it just to make some scrilla. it's so hard to say no to something like that, even if you are considered a "sell out". if target is goin to be selling empire out of their stores for a great price than good, at this point ,as a consumer, thats all that matters to me.
I understand that you find the sticker marketing annoying, and that is fine, to each their own. I am little confused on your argument about Red Bull . Red Bull is one of the most exclusive sponsors. Also, Red Bull is a company that uses Traditional marketing and comparing them to Empire is like comparing apples and oranges. If you email Red Bull for stickers the only thing they are going to send you is a stencil to make your own stickers (searchbar). They do no sell their clothing on the open market, the only people that get Red Bull gear are athletes, workers, and their reps. If you lucky, you maybe at a comp or an event and get a shirt. On the other hand, Empire is selling their goods on the open market (via the internet site www.empireattire.com) and has been handing out free goods to many.
Marketing is a science, in may not be a science like Chemistry, but rather considered a social science. In marketing you need to study, what the demographic wants and needs. You need to target these demographics with advertising that will speak to them. I don't know if you’re in high school, College or out of college, but if your still in school you really should take an upper level marketing course, they get you thinking outside the box.