so which is it? you shoot or don't shoot nikon? lol. Nikon doesn't have a gimmick to bring you into their family. The D40 is a straight beginner camera. I've shot all kinds of cameras in the past, whether it be Nikon, Canon, Pentax, Minolta, Olympus, and out of all of them I feel most comfortable with Nikon. I've been shooting it for years. If you are looking for something better in cam quality and advancment, I would suggest the D70 or the D80 (as far as Nikon).