So what is this 'Big Ski Action'(Freeze's new slogan) thing??? I know I read the article on the name change, but really couldnt they think up something better? It sounds much worse than 'New Ski Culture.' The new slogan is more appropriate than 'Skiing's Revolution', Becasue skiing isnt progressing as fast as it was yesterday. Come on though, 'Big Ski Action', sounds like something that came out of my 3 year old bro. What do you guys think?
I like the new slogan, it shows that they're not taking themselves too seriously and actually have want to have fun. Skiing really isn't that hardcore, people take it far too seriously, it's a sport, it's supposed to be FUN.
They are trying to be less serious, like was said above. They are trying to get away from the 'extreme, hardcore action' stuff, and make it sound abit goofy. Kinda like what all the snowboard mags are doing right now.