seriously, come on... it looks like they went outside of their offices in vail or something and just snapped a quick pic. super gay, and let me tell you, nobody would bling out that much under armor like the guy looking "tough" in the ad. seriously, unless the "i-just-stepped-out-of-sports-authority-with-a-$700-bill-on-my-credit-card" look is in, which it isnt, nobody wants to be that gay.
under armor has managed to finnagle its way into other professional sports like football and basketball, but somebody needs to tell them how it is and tell them theyre whole marketing campaign SUCKS!
YES!!! strangely I was just thinking about this today, well more the company as a whole, not just their adds.
With all the talk about how people are sell-outs for being sponsored by Target I got to thinking that it would seem pretty core to be on Target compared to Under Armour outerwear. The company make shitty tight shirts for football players, then tries to advertise in Freeskier. That page makes me feel like I'm reading Skiing. Either way, if anyone actually rides for the company, I feel bad for them, I'd pay not to wear under armour.
i could care less about the products themselves, i have a few different articles of under armor and i like it all....i was referring to how gay the ad looked
it looks like they stepped outside of their local boulder office or wherever in the mountains and told some hoodie to go jump off a rock, seriously, what is that grab? the nangle, circe 1996? sick facial expression BRO, youre fuckin RIPPING IT UP. fuck it is so gay
waHAH you wouldnt catch me dead dressed like that fuck, even sans logos- he just looks like a deushe. hard guy like that would get hated on so bad in any park i cant wait to see rich frat boys this season repping UA likes its the new spider-web-across-your-back-with-zip-off-sleeves look haha
the shirts are supposed to be tight. and the invention of under armour created an entirely new market, one which nike, addidas and just about everyone else still cant top under armour. i think that means there doin pretty well. and yeh it may not be xxxxl clothing but i garuntee you its all super quality materials and functions great.. but im sure ns doesnt care how it functions, cuz we all know looks is all that matters.
oh yeh and ua is based on maryland so i doubt they stepped out theyre office. cuz trust me thats nowhere in md.
but side story on ua, the ad with all the black kids on a bus and then all the white kids on another bus, the white kid team is my football team as a kid. the creator played for em to its kinda cool ad, or i think at least.
I am a big Capilene fan myself. Under Armor is stupid and annoying and worn by football players, who I have a very hard time identifying with. How they ever ended up in skiing is anyones guess.
My biggest problem: Why are all of their models looking like they are at a funeral? This is skiing, it is supposed to be fun and happy, and these fruitcakes are looking like they are about to kill someone.
The White Room Mountain Shop
jake burton probably grew a hate for skiing after he saw his childhood ski instructor fornicating his mother on the couch. - K2Tanner
they're taking a similar approach to what nike has done and try to get into everything they can. they started off making baselayers for football players, now they've expanded to batting gloves, cleats, casual wear, and now winter apparel. i agree, if they are trying to reach the newschool market they are taking the wrong approach, but i'm willing to bet that this new winter line will sell great at every retail sporting goods store.
i don't see what the big deal is with target and shit. why is that considered a sell out? the whole point of being a proskier, is to make a living doing what you love right? whats wrong with making a REALLY good living doing what you love. if being sponsored by target is being a sell out than so should being sponsored by subaru and paul mitchell. good for simon and nate adams and all the other action sports dudes, i dont see what you can be all bent out of shape about. and whats wrong wiht underarmor branching out? yea the're stuff is a lil loud and not really that cool at the moment, but give em time. its a big company with a lot of technology and i garauntee that they will be making some sick stuff in no time. look at spyder. they used to make just race stuff, there first couple "freeride" jackets and outfits were ugly as sin, but now CR and the the rest of the team have shown them the light.
yeah, I know all about their sweat wicking material and all that junk, I used to work at a sporting goods store and I'm sure I was selling the shit before you ever heard of it. I'm not denying their success in stick-and-ball sports, what I'm saying is that it's an insult for a company to target and audience they don't come close to understanding.
i haven't seen the ad, but i don't know how that thin shit can keep you warm in the winter. If i wore that shit i would die.....that fucking stuff will kill you at -40 to -50. When i ski i bearly sweat, and it has to be fuckin hot to make me sweat. THE BEST base stuff is the cheep misty mountain canadian tire fleece. Yeah i said it. Its SUPER warm, and the polyester wicks anything away. Why the fuck would i spend 100+ bucks on something i can get for a third of the price that works twice as well.
Bin poile salade....trademark Paddy L
Skiers have genetically bigger cocks......its science
i wear under armour for football and baseball and i like it. but still under armour is gonna make a shit load of money with there new jackets and pants
You put on your boots, click into your bindings, dust the snow off your skis, and head out for the chair, and it doesn't matter that you failed a test, didn't get the girl, or that your life is on a one way trip down the shitter, your world is right for the next couple of hours!-JEA