March 2, 2007
In a recent press conference, Line skis has decided to change its name to "Eric Pollard". They decided to do this after giving Eric 12 pro models, and said screw it, "We'll just give Eric our entire line, even the women's skis." The name of every model will have a reference to Eric, Such as Eric Invaders, and The all new Eric's Mother ships. Line will still continue to make ground breaking performance in warranties, they just went to the marketing strategy "we're gonna ride Eric's nuts as much as we can" Eric was pleased with the deal.