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generally one or two every year, but I only started riding in 2005... I have 3 boards (but only one that I actually use) and 1 pair of skis and I plan to get a better pair of skis soon... after that I won't need to get any more hard goods for a few years.. hopefully.
historically, I've gotten two new pairs every season. One for park and one for all mountain/pow. However, I only see myself buying one new pair of skis for next season, and this ski will in essence complete my quiver, so as long as my skis hold up, I don't see the need to purchase a new one the following year.