go look at the nke 6.0 page. it's a bunch of bullshit trying to appeal to "extreme athletes" that talks shit on all of the other sports nike is all about. wtf? make up your minds. shit like this makes me really hate corporate america.
i'm pissed that most of my "regular" sports clothing is nike now, but I suppose this doesn't make their clothes suck, it just shows you what a bunch of 2 faced ass bags run corporate america.
there's like flash animations making fun of football players putting their helmets on, guys lifting weights in homo positions, and baseball players scratching their ass.
PLEASE nike, run that shit during a fucking bosox game, or the 1 o'clock game come football season, then see how your core consumer audience feels about it.
why does embracing action sports mean nike has to run anti "normal" sports ads to the new audience? skateboarding, bmx, snowboarding, skiing, etc don't have to have beef with football, soccer, baseball, etc.
you couldnt be wrong about nike, at first i really hated it when they branched out to skating. it turned out to be a great move, they make nice shoes and have a qulity team, but overall made no major impact in skating. i expect the same in skiing.
oh my gosh, i just checked that site out and im insulted. I used to always like nike because it was a change from the new emo skater look that is so popular. That's really annoying, you're right, they are bashing on all the sports that made nike what it is.
Wow yeah they have reached and all time low. I don't even buy anything from nike. I like reebok personally.
"2002 called, it wants its jump back...and 1999 wants its unshoveled steps."
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There are some things money can't buy, but for everything else (like like a megaphone to scream "fuck you" at the captain of the #9 basketball team in the country after he piss's off the roomate of the chick who's taking you home) there's debit mastercard... accepted at colleges around the country.
nike is smart as shit though, you dont even realize... for what ever reason they think that the anti-"normal" thing will appeal to what ever audiance they are looking for to sell nke 6.0... the biggest thing is look at the KIDS on their team, no matter the sport nike has the best talent scouts and pick the best talent in the specific sport (example: tiger woods, with nike way before any1 knew who he was).. to make a long story short NKE 6.0 will pretty much run shit in the "extreme" world once these kids grow up... and yes there is only one skier (still not a big enough audiance, compared to the ohter sports)
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This stupid advertizing nonsense is getting to me. I really haven't seen a NKE6.0 push in the skiing department, but in BMX they have been putting out some wierd ads for a while in RideBMX. This reversal is pretty obviously a marketing thing to go along with the anti-organized sport mentality that many of thier target audience subscribe to.
Personally, I don't think Nike gives a flying fuck about BMX, they sponsor one rider, and have not done anything towards putting on a contest, sponsoring a video or putting out a BMX specific shoe. Also, the owner or group of owners doesn't ride a bike, which makes a difference (message me about this). I won't buy Nike or NKE6.0 (wtf does that change anyway, it's still the same company, and if you can't see that then you really need a good lesson in marketing) until I see some real commitment to BMX.
Ski for fun, and nothing else.
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Screw being king of the hill, when the music dies, you'll be the first one the villagers kill.
they think that "extreme athletes" are a bunch of lazy, crazy, pot smoking dudes that don't do anything besides skateboard but actually almost everybody plays atleast one other sport or likes watching sports
nike is ridiculously smart with marketing tho... when the sbs first started coming out... they only sold each style in limited quantities and based on how much a store ordered from them they could get the rarer versions... this meant that people started collecting these shoes and camping out in front of stores to get the newests styles... i work in a surf/skate shop that sells nike stuff.. and honestly some of these shoes were ridiculously ugly but they still sold out in a day just b/c they were "rare"... so even if this whole approach is annoying... its almost definitely still going to result in nike making tons of money
i hate nike so much and i hate their skate shoes , one of my friends has bought over 15 pair of nike skate shoes ii the past year and only one pair is trashed but he wears like all of them, it is ridiculous
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I like how they didn't have any hockey jokes just because they are flooding the equipment sections of local sporting good stores with their hockey products. Thats so fucking bull shit. I play hockey and im mad. if your going to make fun of baseball and football just becuase you don't make products for those sports then your retarded.
this has nothing to do with any descisions from the execs. its all in the marketing department. and i dont think it really matters what their specific 6.0 site looks like, because the shoes are selling like crazy. so they must be doing something right.