you are buying misdemeanors, and not p.e.'s or some other ski. may i ask why? roxy is trying to cash in on our sport by making a product that is not a necessity? roxy is entering skiing. they are making a business move, a very good one for us and hopefully them. did you expect them to manufacture boys' skis? also, um, practically every company makes casual wear. please just take that one back because it, much like the rest of your argument is just ignorant. you have made it very hard for me to continue taking you seriously. You say that "it is unnecessary to [attract people] by creating the falsehood that you need women's gear to ski well."
dude, MONEY MAKES THE WORLD GO ROUND. if you don't need the skis, don't buy 'em. if jane smith already has fine skis, she probably wont buy them. but if young little Katie is looking into a winter sport to try, and sees roxy skis or ads or athletes, is already familiar with roxy and likes the brand (for whatever reason- that's not for you to judge), and chooses skis instead of a snowboard, then i consider that a win for us. that money, and all future funds that Katie will put forth in her efforts to ski, will go into this sport. that girl has just one upped the tally. you seem to be very apprehensive, like we're being hunted, and roxy is tracking us down to suck us in to floral prints and pink polka dots. please, if you believe in this sport and the athletes that are TRYING to make a living at it, you will stop objecting to its growth. there is no substitution for money. and unfortunately, it's the institution that this world is necessarily based on.
... did you know roxy runs worldwide surf camps for girls? did you know they are producing a girl snowboard video, and sponsoring an independent one? you are ok with the big money that will come from roxy entering the sport, but have some conflict with their "non-coreness", their marketing tactics and attempts to sell the lifestyle: shirts, shoes, etc. the only reason they are able to do a lot of great things for women's sports is that they have a lot of money, which comes from being a big company. and selling things. like shoes.
this
is where
the pennies go.
