Did you look at the other skis man? There is 4 different skis, 1 all around, 1 skiercross, and a park and a fatter twin. The twins look alright but I wouldn't buy them, I'd spend my money on a more "domestic" ski.
Midwest don't sweat it....there are too many to name.
More isn't always better either. It can be good or bad, there are many economic factors.
One case is where you say .... money, more sponsors.
If the market gets too diluted with small ass companies, none of them will be able to build themselves big enough to pay athletes what they are really worth instead of $100 bucks and a pair of skis.
Dude what are you talking about...It's a small company for YOu...but not in itally....most of the usa people dont know many thing..like they thought we havent got any good skiers and mountains in Poland...(I m not talking about everyone just this sampel). In Itally it's a big company.