I usually don't play into this internet hype, but I can't help myself this time because of the 'buzz' going around about the f@ckin company.
All I want to know is who's financially backing the the thing?
'Chris O'Connell' is the owners name on the trademark and is the owners name on the domain name armadaskis.com. (For those who don't know who he is, he is a photographer, someone that I wouldn't think could financially back a ski manufacturer, but maybe I'm wrong).
Anyway, from what I can tell, Chris O'Connell is the contact man, and looks like it's based out in Truckee, California.
If you want to check out O'Connell's work, you can find it at: www.chrisoconnell.com
Now I have to sit back and ask myself if I even really care?